A California attorney wrote to the Rock Art Brewery in Morrisville, Vermont, urgint them to “stop using “Vermonster” as the name of one [their} beers because consumers might confuse it with the energy drink (Monster)." The high-alcohol craft beer is 10% alcohol by volume and only comes in 22-ounce bottles. Check it out:
22oz
But lawyer Diane Reed of the California law firm Knobbe Martens Olson & Bear, claims that the title of the beer will undoubtedly cause confusion between the beer and Monster energy drinks, causing drinkers to believe they are consuming a highly caffeinated beverage. The case is still unsettled – the owners of Monster have not issued a cease and desist quite yet, and Rock Art Brewery owner, is fighting this, if anything, for the sake of all craft breweries.
But this got me thinking… Sparks was novel, Tilt was classic, Four Loko and Joose continue to be popular among college students as a means to, as peers of mine have so eloquently put it, “get drunk fast.” When will monster step into the alcoholic arena?
After pledging to never step into the energy drink market, the Monster parent company would not drop their legal attacks. Hmm – do I smell a Monstrous malt coming to Rogan’s in the near future? Will the majority of the college’s grades fall accordingly? I hope “yes,” to both.
