I’m walking around Wegmans the other day, and naturally, I’m drawn to the beer displays. A huge stack of Budweiser Select 30s stick out to me. Black cans with red type and whitish/silvery designs.
bud select
The label of Bud Select, Budweisers newer, low calorie product, is eerily similar to that of Coke Zero; Coke’s newer lower calorie product.
coke zero
See what I mean?
Budweiser, the original, and regular Coca-Cola have not-so-different labels themselves. Classic red and white, as seen in Labor Day cookout coolers seen growing up.
What does that mean? The weaker of each of the Bud and Coke family. Bud Light and Diet Coke. They’re labels aren’t similar. Blue and silver, with a little bit of red on Bud Light, silver and red for Diet Coke. They’re the “other” in each of the families. The black sheep. Ugly duckling. And what can we say about their drinkers? Women who work in offices, rationalizing the half-dozen eclaires they have at lunch by the Diet Coke they had as a mid-morning snack. “You want a salad?” / “No, I’ll have a Diet Coke. And the rack of ribs.”
think this, but more arm pudge
And the Bud Light drinkers. “Bro, you want a beer?” / “If by beer you mean Bud Light then hell yes Broseph!”
